Bidding wars are more common in today’s market. To make winning them more common, you have to write better offers. In this episode of The Walkthrough, a top agent in the red-hot Portland, Oregon, market shares the three Cs of winning bidding wars. Part one of a two-part series. —-
If you want to win more bidding wars, you can’t keep writing offers the same way you always have. When you’re up against 5, 10, or even 50+ other offers, the smallest details can have the biggest impact. And winning often comes down to something other than price or closing date.
In this episode of The Walkthrough, you’ll meet a top agent in the red-hot Portland, Oregon, market who’s been winning bidding wars all year long — including seven straight in a single weekend!
Listen as we discuss the five parts of an offer (and which one matters most in today’s market), the three C’s of winning bidding wars (confidence, communication, and creativity), and how to get clues from the listing agent that will help your buyer win.
This is the first of a two-part conversation, so don’t miss out!
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Links and Show Notes
- HomeLight profile: Sarita Dua
- Sarita’s website: AskSarita.com
- Sarita Dua Group on Facebook
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(SPEAKER: Matt McGee, Host) If today’s real estate market had a sound, what would it sound like? No matter where you work — East Coast, West Coast, the South, the Midwest, the mountains, beaches, resort areas, you name it — I bet your real estate market sounds something like this.
Woman: Six hundred now. At 600 now, goes 6.5, and 6.5, she says yes. At 6.5 now with the lady and now 700.
Matt: I know you’re not literally auctioning houses to the highest bidder. But then again, with some new listings, if the price, location, and condition are right, the sale kind of is like an auction, isn’t it?
Woman: Last chance to you all, 1, 2, 3, and you win that.
Matt: This is great when you’re the listing agent. But what about the flip side? It’s not so great when you’re one of the agents on the buyer side of that bidding war. Your buyers get stressed. Maybe you get stressed. Winning isn’t easy when you’re one of 10 or 20 offers. Heck, I saw one thread online recently where some agents were competing against more than 100 other bidders … for one freaking house.
How can you compete? No, not just compete, how can you win in a multiple-offer situation? Over the next two episodes, you’ll hear from an agent who’s been winning all year long. She says it’s about changing how you write the offer and knowing the three C’s of winning bidding wars.
This is “The Walkthrough.”
Hey, everyone. I’m Matt McGee. Editor of HomeLight’s Agent Resource Center. Welcome to “The Walkthrough.” On this show, you’ll learn what’s working right now from the best real estate agents and industry experts in the country. At HomeLight, we believe in real estate agents. And we’re on a journey to find out how great agents grow their business, stand out from the crowd, and become irreplaceable. You can connect with me or the show in three different ways. Leave a voicemail or send a text. The number is 415-322-3328. You can send an email to walkthrough [at] homelight.com, or find me in our Facebook listener community. Just search HomeLight Walkthrough on Facebook and the group should come right up.
It’s really tough to be a homebuyer these days and to be an agent representing buyers. Bidding wars are the norm in many markets. We just released our Q3 Top Agent Insights survey. And in that, 77% of agents said their listings are getting multiple offers. Back in our Q2 survey, 83% of agents said bidding wars are more frequent than ever. If you’re going up against 10 or 15 other offers, that gives you a less than 10% chance that you’ll win. Going up against 20, 30 or more offers, the odds are even smaller. That’s mathematics, plain and simple.
Fortunately, there’s more to winning a multiple offer situation than just math.
Sarita Dua is an agent in the red hot Portland, Oregon market. She got her start in real estate back in 2004 and formed a small team in 2011. Today, about two-thirds of her business is with buyers. And she has had great success this year helping them win in multiple-offer situations. At one point over the summer, she had seven bidding wars in one weekend with her buyers, and she won all seven of them. Over our next two episodes, you’re going to hear Sarita talk about
the three C’s of winning bidding wars: confidence, communication, and creativity
the five parts of an offer, and which part is most important to help you win bidding wars.
You’re also going to learn some really, really specific tips for how to poke around, and get information from the listing agent that can help your buyer win.
Stay tuned to the very, very, very end of today’s show. I have some news about a bonus episode of “The Walkthrough” that’s coming out in just a couple days. But today and next Monday, we are all about helping you win more bidding wars for your buyers. So let’s dive into that. When I spoke with Sarita recently, we began by talking about what’s happening in the Portland market right now.
Sarita: I mean, we’re seeing multiple offers on many things. You can’t take on everything because, obviously, it depends on price and location, but it’s just a really hot market. Supply is really low. Demand is very high, and it creates a bit of a frenzy on every listing that’s out there.
Matt: Have you ever seen anything… In your market, has there ever been a time like what you’re experiencing now?
Sarita: I remember right before our Great Recession of, like, ’08, ’09, like, ’05 to ’07, I had just started. I got my license in ’03, started in ’04. I’m so grateful for that first year under my belt because in ’05, ’06, we were kind of writing offers on the hoods of our car. And this was kind of pre-DocuSign for everything. It was still a bit manual. And I remember people seeing houses and they had to make… We were making housing decisions much faster than you would to, like, order a sandwich at a restaurant, right? It was tight. But for some reason, even then, compared to now, this feels like the tightest it’s been in a long time.
Matt: And you’ve had great success this year in terms of winning multiple-offer situations with your clients. So, why don’t we dive into how you’re making that happen? Because, you know, as we said, this is something that agents all across the country are going through. For a lot of agents, maybe they weren’t around in 2005, 2006 when it was happening then, too. And they might be getting frustrated, maybe struggling with writing what they think are great offers that aren’t getting accepted. So, let’s start to unpack: How do you win?
Sarita: First of all, it begins with mindset, setting expectations with the buyer, but also making sure your own mindset as an agent is in the right place. I think the first thing I think we need to acknowledge is, like, making sure our clients know that this is what it’s gonna be like. And so, Matt, if you are my buyer, I’d have the conversation of, “Look, you’re a first-time homebuyer. Our average price is around 470, and you’re looking for 400 to 425. I wanna let you know we’re likely gonna be facing multiple-offer situations. I assure you it’s gonna work out the way it’s supposed to. We may not win all the time, but I am gonna do everything I can to equip you to win. And we’re either gonna win or we’re gonna learn, and/or it wasn’t meant to be.”
And so I kind of set the tone that it’s kind of brutal. And honestly, part of the message there, Matt, is, this isn’t for the weak of stomach or weak of heart. Like, if you don’t have what it takes to kind of play this game, kind of step aside and let someone else who does need to buy a house. You know, if you’re casually looking… These buyers that kind of cross their arms and say, “I don’t really need to do this.” Well, then don’t, because there’s other people that are literally homeless. They’ve already sold their house, now they have to buy, and they are willing to play this game. So, if you don’t like the rules of the game, don’t play, but these are the rules right now with the low rates and the very… The last three months in our market, we went from 1.5 months of inventory to 1.2, and August was 1.3. It’s so low. Like, it’s uber-low. Right? So, just to expect that you can take your time and/or get an X percentage off of asking the first day or the first few hours on the market, it’s just not the game we’re playing.
So the first thing I think really is setting expectations that this is kind of what it is. And then the other way I feel like I’ve been winning is, like, you have to actually love this and be confident about what’s happening. It’s easy as an agent who hasn’t been… Like, if you’re a newer agent and you’ve never been in a market like this, and/or like I said, this is the first time I remember since even ’05, and I think it’s even more brutal right now. You have to have a little bit of this adrenaline rush where you enjoy it. And even if you don’t love it because, you know, it is a bit stressful, you have to feel like you’re equipped to do well and that you can do a good job for your buyer because if you’re intimidated at all, it shows. It’s kind of like dogs smell fear, right? I think agents do too and clients do too. And you’ve gotta, like, actually enjoy it, be up for the challenge, and have the right kind of mental mindset to take this on because it isn’t for everybody. There are some people that are just like, “I really, you know, can’t handle it.” They get really emotional. They hate losing. They’re almost taking it on, like, they forget that they’re not the buyer, they’re the agent. You know, sometimes they even want a certain house more than the client wants, which is kind of a challenge. Right?
You wanna make sure you’re in lockstep with your buyer and you’re really up for kind of the rules of the game here. And so I’m not trying to paint as doom and gloom because I do think there’s a lot of great things about this market. I actually think for me as an agent, especially an agent that’s not a newer agent, it’s actually waking me up again and really enjoying the process. And allowing me to really get better at some of the nuances that it takes to be a great agent and not rely on just sort of phoning it in, if you will. It’s kind of awakening and it’s been really fun.
Matt: Let’s recap what Sarita has said so far. When it comes to winning in multiple-offer situations, it starts with mindset. And that’s both your mindset and your buyer’s mindset. For your buyers, it’s all about setting expectations. You have to get them in the mindset of knowing what the market is like. I loved how Sarita ended that script — remember when she was talking to me as if I was her buyer, she said, “We’re either going to win or we’re going to learn.” You gotta warn your buyer that things may not go their way. But it’s also about your mindset. Remember, you’re not the buyer, you’re the agent. So be confident. If bidding wars intimidate you or stress you out, your buyers and the other agents will probably sense that. Heck, Sarita even said she’s enjoying the bidding wars because it’s reviving her, reminding her to focus on the nuances that make an agent great. So, mindset is step 1 to winning multiple-offer situations. Ready for step 2? It’s all about the offer. And Sarita says you have to change the way you write your offers.
Sarita: We’ve just always done it this way, but we have to kind of throw out that “we’ve always done it this way,”” because the “we’ve always done it this way” means it’s like a one size fits all, and it’s definitely not a one size fits all today. Every single situation is unique and different, and you have to match your approach to that situation. And when I coach my team and when we coach our clients, we just say, “Hey, Matt, I understand you guys wanna buy this house, let me tell you, there’s five parts of an offer. Let me just kind of walk through it.” And I almost become professorial about it and sort of start teaching. And it’s not that big a deal, I get. I basically explain, like the five parts on offer are price, earnest money, down payment, close date, and then there’s this miscellaneous bucket which includes a bunch of other things, you know, inspection period, appraisal contingency, repairs, personal property, rent back, etc. And so when a buyer is interested in the house before we even craft our offer strategy, I start laying out those five building blocks. And by the way, I don’t do it during our buyer consult at the beginning. If I tell them how to write an offer on day one, it’s just gonna go over their head. Right? It’s just like max headroom, like just too much information. We get to that point where we now have an offer, we now have a house in our crosshairs. Now, we gotta talk about the offer. Now it’s relevant. They’re gonna listen and start thinking about these steps.
So, I will talk about, these are the basics of an offer. I want you to start thinking about them. And then the thing that I need to do when they’re interested, and where I think I really shine for our clients and we all should as agents, is really do that MacGyver sort of backend research of, like, what’s actually going on with the house? How long has it really been on? They said they remodeled for 100K, but interestingly I found the old pictures and it looks exactly the same. Like, what did they do? We don’t go into that level of detail on house research or property research until I know that the client likes it. Then we start doing a little bit of digging out. I’ll sometimes call the previous agent. I’m just really good at just Googling and researching, but I’m not gonna do that until I know that there’s interest. And then another key part of this is making sure that you have communication with that listing agent to understand what it would take to make this a win for our seller. And feel free to ask me questions. We can really unpack that a bit, but that’s a little bit about my approach.
Matt: I think in a normal market… Tell me if I’m wrong, but my impression is that in a normal market, of those elements of the offer, price and maybe close date might be the most important pieces. Is that the case now in a market like this or is it all that miscellaneous stuff?
Sarita: The miscellaneous stuff really got promoted, that it’s like… I mean, because price is price, everybody… And I think that’s a mistake we all make. Everyone just assumes it’s a price discussion. And, you know, but let’s be real, right? You might have a $490,000 house and you have a $500,000 cash offer, and then you have like a $550,000 VA loan with 0% down offer. Like, it’s about risk too, right? The seller wants the best terms and they want the lowest risk, which means they want the highest probability that this horse is gonna cross the finish line. Because in our market, especially, the sellers have the upper hand during the offer negotiations. The buyers actually have a little bit of an upper hand during the repair negotiation because we can actually back out due to repairs without really even having… You can have a zero, nothing wrong with the inspection. And just, “Hey, due to the inspection, I’m backing out.” I know there are other states where the seller has the right to remedy. And if the seller is willing to address what your issue is, if that came up, you can’t back out. But in our state, like, you found something else, you just say, “Well, due to the inspection, I’m backing out.” Well, the last thing a seller wants in a multiple-offer situation where they got 10 offers and it went crazy, is to have it go back on the market. Sure, they may have a backup offer, but those backup offer people are all, like, setting it and forgetting it and continuing to look. And you know, you can say as a listing agent, “The buyer was really insane. There’s nothing wrong with the house.” And how many people are gonna believe the buyer’s listing agent who has a house to sell. Right? They’re still gonna be this, “Well, if the house was so great, why did someone walk away from it?”
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Matt: Sarita has been talking about the five parts of every offer: price, earnest money, down payment, closing date, and what she calls the miscellaneous bucket. When you’re writing offers in a bidding war situation, she says that last part, all the miscellaneous stuff is the most important part of your offer. Sarita said the seller wants the best terms and the lowest risk. They’re going to choose the offer that has the best chance to close. So as we get back to the conversation, I asked Sarita how she talks to her buyers about one of the biggest things in that miscellaneous bucket, asking for repairs after the inspection.
Sarita: Yeah, I explain to them that at the end of the day, when there’s 10 offers, whether they have an official backup offer or not, we know that 9 other people love this house enough to put pen to paper. And in our market, it’s preprinted that the home is really as-is. So any kind of repair request is sort of a pretty please. Like, you know, we can’t make a seller do it. Either they’ll do it, but if they don’t do what you want, your only option is to terminate. You really can’t make them do it.
And so, one of the things that the buyers are really valuing from an agent today is an agent who gives them all their options. And what I mean by that is… And this has happened to me before where an agent has come to me the second time, they’ve actually worked with another agent and they’ve lost a few houses, and they don’t wanna blame it on themselves, and they don’t know why they didn’t get it, so they don’t know if maybe it was their agent. They wanted to try something different. Maybe they came to me because of a client that has been successful with me, referred them to me. Right? So they come to me, and my main thing is like, I can’t tell them what to do, but I can tell them, “Hey, these are all of your options.” And this is back to your question earlier, Matt, about the miscellaneous bucket being even more important, right? Price is price, close date is close date, but earnest money in our market, increasing that, we’re never gonna let a seller lose earnest money. We’re gonna watch all those dates like a hawk. So to increase earnest money, as long as you have a cash flow situation where you can, you know, it’s a prepaid deposit, if you will, of your down payment that applies to your down payment. But having a little higher earnest money gives the seller some security that, “Hey, after the inspection period, you know, maybe they’ll walk away from $3,000, but maybe they won’t walk away from $10,000.”
I mean, I don’t know about you, I won’t walk… If there’s 20 bucks on the floor, I’m picking it up. Right? You know, but the higher the earnest money, the more risk it is for the buyer to walk away just for no reason and put that money at risk. So there’s a little more confidence that they’re gonna stick with it. Things like waiving repairs, waiving the appraisal contingency. That means, “Hey, this house is 439, we’re gonna offer 455 or 460.” But as long as it appraises at the list price of 439, if for some reason it doesn’t appraise at our high number. We’re going to waive that appraisal contingency and bring in the difference so that we can’t use that as a way to get out.
So these levers that I’m talking about are so important and they’re more important now than ever because sometimes clients didn’t know they had these options. In my job, when I suggest them to a buyer, I’m not saying like, “Wink, wink, do this,” right? The answer is, “What does this house mean to you? If you have to have this house, then these are all the stops you can pull,” pulling out all the stops, if you will. Right? These are all the things you can do to make your offer stronger. That doesn’t mean I’m saying you should do them all. I’m just giving you the menu of all the options you can do because if you’re willing to pay 20, 30K over asking, but you didn’t know you could waive a radon repair that’s typically $2,000, then you’re kind of in a little bit of a vacuum, and you have a blind spot there. And so my job is to bring all visibility to what your options are and then let the buyer decide.
Matt: Let’s go back to that miscellaneous bucket because I think there’s one thing that we didn’t talk about that I would put in the miscellaneous bucket. And that’s the idea of, you know, the love letter that sometimes gets written. And I know that it’s somewhat, I don’t know if controversial is the right word, but I know, you know, some agents are absolutely, like, let’s do it. Other agents are. No, no, no. There’s Fair Housing risks. And where do you come in on the love letter? And is that, you know, part of your miscellaneous bucket?
Sarita: Yeah, I offer it to my client. I don’t make them do it. I basically want to introduce the buyers to the sellers and the agent any way I can. So, I do that through my communication with the listing agent, “Let me tell you about my client.” But I also offer that to the buyer’s agent. I do know about the concerns with love letters, especially with Fair Housing, and making sure that sellers feel like they’re making fair, objective decisions, and not discriminating any class or party. And that’s actually, I think, for the listing agent. Right? I mean, I will admit, I kind of talk through both sides of my mouth. I will submit a love letter if the buyer wants to. I’ll just say, “If you’d like to just share anything about yourself, just a little bit about you and how much you love the house, including any photos or whatever, go for it. I can’t guarantee that they’re gonna look at it, but, you know, feel free to do that.” But then I’ll say when I’m on the other side of it, when we have multiple offers, I create a spreadsheet for my seller with all the terms, side by side. And I’ll say they included a note, but I don’t necessarily include the note. I’ll actually ask the seller what their opinion is, but we typically just try to keep it to the terms and keep it very objective.
Matt: Sarita mentioned that she views the love letter as another way to introduce her buyers to the seller and maybe gain a little advantage over other buyers who are competing for the same house. Part of that is born out of her experiences when listing homes. She says she’ll often get offers on her listings without a text, without a phone call, or even an email from the other agent. The offer just lands in her inbox out of the blue. She’s even started to check her spam folder before presenting offers to her clients. And yep, she’s found offers in there that were sent without any introduction. All of that is a good transition to what Sarita calls the three C’s for winning in multiple-offer situations: confidence, communication, and creativity. We’ve already covered the confidence part when we talked about mindset. Now, let’s get started on the second C, communication.
Sarita: So there’s this piece that’s getting lost, which is the actual art of, like, the introduction. And so, I really urge, you know, I kind of call it the three C’s, what it takes right now. We talked about mindset, which I think my first C is confidence. The second is communication, which is making sure I call that listing agent, tell them that we really like the house. We’re going to be putting together a strong offer and asking them point-blank, “I know price is important to you, what besides price would make this a win for your seller.” And then it’s really important, no matter how much we like to talk, to pause and just listen. Sometimes they’re not appreciative of the question and they won’t tell you anything. Sometimes they’ll tell you everything, including what to offer. Like, I’ve had that happen to me. They literally gave me the number, and I didn’t expect that either. But I might find out that they don’t know where they’re going, which that means the rent back is valuable and might find out that it’s their grandmother’s chandelier, and they absolutely don’t want that included. Okay, well, we’re gonna exclude the chandelier.
But just understanding some of those nuances, that happens with good communication between agent to agent. And then really just listening to the non-price clues you can get, that might help you, if nothing else, even if you’re not the best offer, you’re showing the agent you’re capable of listening and recapping what you heard and then factoring that in. Now, you could still have a client that says, “I don’t care. I want the curtains and I’m not gonna give them a rent back.” That’s fine. And you may not get this house because they’re just telling me that they don’t know where they’re going and they can use some time. Again, they’re like, “Well, I’ll do a longer close. I don’t want them living in my house.” I say, “Well, technically, they’re living in your house now if you buy it, right?” So it’s your call. But they’re telling me this is what they want, and I’m not on their side. I’m on your side. But my job is to tell you what I’m hearing to maximize your odds for success. So, I get whatever information I can get, and some of those are hints so that we can craft a stronger offer.
Matt: How do you poke around with the selling agent, the listing agent, without making it obvious that you’re poking around and looking for a benefit for your buyer?
Sarita: So, you know, I’m gonna answer that question in a little bit of a dual way. One, if you’re conversational and sincere, it doesn’t feel like you’re poking around. But the other side is I’m actually not embarrassed to show that we’re interested in the house. I don’t go all the way to play poker and just act like I’m cool because I want… Like, to me, the deal for my buyer is getting the house. It’s not necessarily getting the house at the lowest price. Obviously, we wanna get it at the best terms possible for the buyer, just like the seller wants to get it at the best terms possible for the seller. But my point is, I’m not afraid to call you, Matt, and say, “Hey, Matt, you know your listing? My people love it. I just wanna let you know we’re gonna put together a fantastic offer. Help me by letting me know what matters to your client. Whether I can do it or not, tell me what makes this, like, a home run, Grand Slam out of the park.” And then I just stop and listen. And so, when you say, like, poking around, that’s me poking around pretty obviously.
Matt: Yeah, that’s…
Sarita: Yeah. But, like, I don’t think… Like, if they want it, I mean, the last thing an agent wants is an indifferent buyer, because if they’re indifferent then they can be very indifferent when they terminate too, right? A little emotion goes a long way if they’re wanting the house. That doesn’t mean we’re going to offer 100K over and waive every contingency under the sun because we’re insane. Right? We’re still gonna do what works for us too. But I will just be transparent and say, “Look, we’re digging it. We’re going to put together a strong offer. Let me know what would make it a win.” But I do it in a way that’s conversational, Matt. I’ll just ask a few questions. “Do they know where they’re going? Are they taking their fridge? Is there anything they don’t wanna deal with that they want us to deal with to make it easier? Oh, they have a hot tub they don’t use that’s broken, do they wanna just leave it? We can handle that. I’ve got a person. Even my buyer doesn’t want to deal with it. I’ve got a handyman that can haul it away.”
So, like, just having that conversation. Here’s what happens, Matt, even if I don’t get every hint under the sun, I’m building rapport with that agent. And when push comes to shove, they’re thinking about, “Okay. What horse is gonna win the race? What’s the highest probability of success, assuming that the terms are there?” And then if I’m engaged and caring enough to ask these questions, I’m likely engaged and caring enough to hold the deal together where I can, right? And so, a lot of times, it’s sending a message to the agent that, once we put this together and we’re at terms, kind of we’re all on the same side here. We all want this to be a successful close.
(Speaker: Matt McGee, Host) So much great advice and ideas there. Thank you so much, Sarita Dua. And you guys, we’re only halfway through this episode. We have a lot more ground to cover in part 2 next Monday.
Before that, we have a bonus episode of “The Walkthrough” coming out later this week. Remember, stay tuned to the very, very end of today’s show for more on that.
Right now, let’s do takeaways from what we’ve heard so far today on how to win bidding wars.
Takeaway number 1. It begins with mindset. You have to get your clients in the right frame of mind. Remember, that line that I love that Sarita said, “We’re either going to win or we’re going to learn.” I love that. Your mindset also matters. If you’re intimidated or frustrated, your clients will feel it and the other agent will too. Be confident.
Takeaway number 2. You can’t write offers the same way you always have. Sarita talked about the five parts of an offer: price, earnest money, down payment, closing date, and then what she calls the miscellaneous bucket. In bidding wars, that miscellaneous bucket is the most important piece. Why? Well, because sellers want the best terms: price, close date, etc. But they also want the lowest risk. And that’s where a lot of those miscellaneous items make your offer stand out.
Takeaway number 3. Sarita introduced the three C’s of winning bidding wars: confidence, communication, and creativity. Today, we covered about half of that. Confidence, we covered, which is your mindset. And then we got started on communication. Coming up next Monday, we’ll pick up right where we left off with more about how you can use better communication to win bidding wars. And we’ll also learn what Sarita means by getting creative with your offers. Here’s a sneak peek of that.
Sarita: There’s also some other kind of creative things I’ve done. One is, I’ve basically disrespected an offer deadline at times. And said, “You know what? I know the offer deadline is Monday. Let’s put together an amazing offer. Let’s be creative and have it be strong in every way. And let’s make sure we give them 24 hours to respond.”
Matt: Interesting. Isn’t that? I have a feeling that’ll get you thinking between now and Monday, maybe even ruffle some feathers. And by the way, I do ask Sarita, next week if that kind of offer ever ruffles the listing agent’s feathers. So don’t miss part 2.
And remember, stay tuned for some news about a bonus episode coming out later this week. I’ll get to that in just a few moments.
For now, if you have questions or feedback for me or HomeLight, here’s what to do. You can send us a text or a voicemail. The number is 415-322-3328. You can send an email, walkthrough [at] homelight.com, or find me in our Facebook listener community. Just search HomeLight Walkthrough, and the group should come right up. If you have questions for Sarita, by the way, you can also find her in the Facebook group as well.
So that’s all for this week. Thanks so much to Sarita Dua for joining me. Thank you for listening. My name is Matt McGee, and you’ve been listening to “The Walkthrough.” At HomeLight, we believe in real estate agents. We’re on a journey to find out how great agents grow their business, stand out from the crowd, and become irreplaceable. Go out and safely sell some homes, everyone. We’ll talk to you again next week. Bye-bye.
Hi again, everyone. Thanks for staying with me. I wanna tell you about a special episode of “The Walkthrough” that’s coming out this Thursday, October 8th.
If I told you there was a way to sell more homes, sell them faster, take away a lot of the headaches that your clients face when trying to buy and sell at the same time, and increase your sales volume and GCI, would you be interested in learning more? Well, in this bonus episode, you’re gonna hear about a family that just moved their 5 kids and 12 animals across the country. And they called this new tool an easy button for real estate.
I’m talking about HomeLight Trade-In. Agent Kelli Griggs calls it a game-changer. She’s already done a half dozen HomeLight Trade-In deals, increasing her sales volume by more than $5 million and her GCI by almost $200,000. And her clients love her, all thanks to this easy button.
You’ll hear how HomeLight Trade-In works on this special episode coming out Thursday. If you subscribe to “The Walkthrough,” there’s nothing special you need to do. It’ll show up as Episode 34 right in Apple Podcasts, or Spotify, or wherever you listen. So, please do give it a listen, and then I’ll talk to you again next Monday for part 2 of our conversation with Sarita Dua about winning bidding wars.
Thanks, everyone. Bye-bye.
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